Email Marketing Playbook for Learning Centers
Email is not dead! Students open rates often exceed 40%. Here are the exact templates and timings Penji uses to drive increased tutoring usage in high-DFW courses.
Who is this for?
Learning center leaders trying to improve usage rates in key student demographics. While these templates are tailored for increasing usage in specific, high-DFW courses, the best practices and even the templates can be applied to other scenarios you might face as well.
Why did we write this?
Learning center leaders did not get into this field to be marketers. Or data scientists, or budget-markers, for that matter. We want to take some of the "do-everything" load off of our partners plates, and are happy to share the resources we come up with with the wider learning center community.
How do we use this?
Penji Engagement is a fully-managed email marketing service we run for our partners - these are the real templates we send on their behalf. The benefit of using Penji for this is that we now have both the emails and the tutoring usage in one platform, allowing us to tie together interesting reports that indicate which campaigns led to which student visits. But, this playbook is designed to be useful even if you don't use Penji.
Get the playbook
Email remains one of the key channels for marketing your learning center. A lot of people will say things like “students don’t open emails”, but that’s not true.
A few highlights from the playbook:
- Three emails per term
- Short, casual tone
- Personalization in subject lines
- Asking a question in each email
