7 Strategies for Learning Center Growth

Here are the 7 most common outreach channels that learning centers use to reach students. They include lecture hall presentations, social media, curriculum design, and more.

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How does this fit into the learning center funnel?

These channels help with step 1: driving awareness of your center. We recommend focusing on outreach volume, the top of the funnel, as a starting place for driving growth. Then you can move on to studying your activation rate and re-engagement rate.

What channels are discussed?

Lecture hall presentations, social media and newsletters, curriculum design, faculty relationships, signage and physical visibility, text and email outreach, and orientation drives.

How do I track my outreach?

Check out our article and video on measuring your outreach to build a foundation on this. The goal is to measure outreach volume each term, experiment with new channels, and slowly increase outreach volume as you go.

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Penji makes it easy for admins to manage complex learning centers, to drive more student engagement, and to efficiently utilize their limited budgets.